The Project
Create a retail Thanksgiving holiday gift for customers, thanking them for their business in 2019 and wishing them a prosperous new year. The holiday gift featured a branded cutting board to use for cooking during the holiday season, a custom designed gift box and a thank you postcard to be tied on top with ribbon.
The Creative Process
Focusing on the theme of cooking, an icon was created to showcase a subtle Image Source logo with an overall festive theme to go with a cutting board. After testing out several cooking themed ideas, the table setting icon that featured the Image Source icon on the dinner plate was chosen to brand onto the cutting board.
Box Design
Once the imagery for the cutting board was decided designing the custom gift box followed. Since these were to be given as company Thanksgiving gifts, a retail inspired, clean, high quality box design was going to replace needing to individually wrap the gifts. Focusing on what a cutting board would be used for during the holiday season a mind map was created to explore several potential box themes.
Using color theory to convey a cozy, warm, fall feeling a color palette of rich reds, oranges and browns were selected. After choosing colors to focus on research was conducted to list out multiple foods, spices, and other cooking related items that would fit into the color palette and complement each other on a box design.
Illustrations were created for cranberries, orange slices, thyme sprigs, star anise, a wooden spoon and a wire whisk. These illustrations married the fall Thanksgiving colors and the Image Source approved branding colors to create a beautiful assortment of images to decorate the gift box. These illustrations were then placed into the factories box template using composition and the fundamentals of design. The layout complemented the thanks and giving message on the back of the box.
Skills Used
Iconography / Branding Guidelines / Illustration / Composition / Color Theory / Fundamentals of Design / Print Production / Templates / Adobe Illustrator / Typography